Amitabh Bachchan as Brand Ambassador in India Announce 'Best Smartphone Contest' OnePlus 1+

OnePlus is one the biggest smartphone manufactures and has won many consumers heart with their wonderful devices like OnePlus one, OnePlus 2, OnePlus 3 and many more. Also we all are aware of the veteran actor Mr. Amitabh Bachchan, he doesn’t require any sort of introduction. Though talking about him in brief, Mr. Amitabh Bachchan is one of the finest Indian actor, working since 1970 and till date. He is given Indian cinema some of the great performances from being the best friend in Sholay, to being the baddie in Don and many other such roles of his are speechless and beyond critics.

These two giants, one from the smartphone genre and one from the Bollywood and Film industry have come together to promote the brand OnePlus. Yes, OnePlus has for the first time, roped in a brand ambassador for its product in India. With the stunning features of OnePlus and the veteran Mr. Amitabh Bachchan coming together, the brand will definitely improve its sales and will gain a larger customer base in the country.

The company talks about their tagline “Never Settle” and stated that it is very similar to that of one of the quality of Mr. Bachchan that he possess. The rationale behind having a superstar like Amitabh Bachchan on board is to cash in on the actors fan following and mass appeal. OnePlus, being the geek brand, is now looking to expand its reach into the offline market.

Announcing this partnership with Mr. Bachchan, the CEO of OnePlus Mr Pete Lau said, “We are delighted to welcome Mr. Amitabh Bachchan as our brand representative in India. As the brand grows to the next level, we aim to continue to bond with our community in a more meaningful and engaging way. Our association with Mr. Bachchan will further strengthen this bond, give our users a greater sense of purpose and help the brand scale to new heights.”

To this, Mr. Amitabh Bachchan responded by saying, “It gives me immense pleasure to be working with the most exciting technology brand in India, OnePlus, a truly disruptive technology company known for its premium quality and craftsmanship. Being a OnePlus user myself, I am thrilled to represent the brand in India and become a part of the passionate community of OnePlus fans to take the brand legacy ahead.”

OnePlus has recently inaugurated its first ever experience store in Bengaluru. It is being positioned as the destination to experience the complete range of OnePlus products. At the experience store, the company is currently selling accessories and fan merchandise. For smartphones, OnePlus still has an exclusive tie-up with Amazon India.